With a background in textile and fashion design, and a specialisation in pattern and print, I combine creative vision with a deep passion for nature. I’m the founder and CEO of MOUNID, an innovation-driven company developing harmless, algae-based textile dyes. My mission is to transform how colour is created and perceived in textiles and design, promoting healthier, circular alternatives to conventional dyeing methods.

Since 2018, in collaboration with RISE – Research Institutes of Sweden and supported by Smart Textiles (Science Park Borås), I've been running the research and development of MOUNID’s algae-derived dyes. MOUNID was founded in 2019, and in 2021, our initial product concept was validated with stakeholders within the Swedish textile value chain, supported by Vinnova Innovation Funding in partnership with Wargön Innovation.
MOUNID are now progressing towards commercialisation, along with ongoing innovation projects such as KELPTEX and ALLGAE, focused on both scaling bio-based, algae-derived dye solutions and pioneer for circular textile production.
We are also a proud participant in the EU Horizon project LOCALITY, with Science Park Borås, where we work to bridge research and industry by co-developing sustainable value chains and bringing algae-based innovations to regional and global markets.

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Contact me for questions or collaboration possibilities, hello@idanaslund.se