We are committed to delivering natural dye solutions with performance in both textiles and the environment – for people, planet & business
Let nature lead &
let us learn from her
Envision a colourful planet, never at the expense of nature
Colour is a way to communicate, bringing vitality, diversity and inclusiveness to our lives.
Through textile design, colour evokes emotion and expression, carrying the stories we build around ourselves.
In nature, colour runs deeper. It is rhythm and evolution of ecosystems. Constantly adapting and transforming as a living expression of life.
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Today, the way we dye textiles comes at a significant environmental cost. Textile dyeing is one of the most polluting and energy-intensive stages in the fashion and textile industry. Driven by the demand for colours made from synthetic, fossil-based dyes, the process releases billions of litres of toxic wastewater into the environment every year. These dyes persist in nature, resist biodegradation, and accumulate in rivers and soils. This reflects a broader issue – the human tendency to control and fix what should naturally evolve, at the expense of nature’s own adaptability.
Dyeing a pair of jeans can cost about one Euro – less than a cup of coffee. The real price?
Toxic wastewater. Polluted oceans. Dying ecosystems.
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This is the reality MOUNID is working to change.
We believe in bio-based, non-toxic dyes designed to work in harmony with nature’s ecosystems and a circular textile industry – driving the transition toward a thriving bio-based economy.
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That's why we are creating dyes from pigments born in water – developed for scale, safe for people and the planet.
Thanks to the technical developments carried out by MOUNID experts using algae pigments for textiles, we will pioneer algae dyes for denim, starting with our first blue dye OCEANid.
We are convinced that colour shall be;
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In rythm with nature, yet responsive to the world
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Diverse by design, balanced by choice
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Expressive and bold, still responsible at heart
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By producing colours that harmonise with nature, elevate creative design and support responsible production – ​our mission is creating a colour revolution born in water, for​ a healthy, colourful planet.
MANIFESTO
Timeline:
2022
2020-
2021
Winner of Venture Cup Startup region West category "Impact Maker"
Pilot project in collaboration with Wargön Innovation, Baux AB, Fristads AB,
IVL, Svenska Miljöinstitutet, Martinson, Imogo, Sjuhäradsbygdens Färgeri, Industridoktorn, Woolpower Östersund.
Financed by Vinnova; Upscaling for Sustainable Industry
Finalist in Venture Cup IDEA Hunt
2021-
2023
Participating in the EU research project LOCALITY
2023 -
2027
Project funding from Vinnova Sweden's Innovation Agency – Innovative Startups "Algae ink for the textile industry".
2023 -
2024
2025 -
Project funding from BioInnovation
"Biocolour from forest and ocean for an environmentally friendly textile industry"
Participating in the projects;
"KELPTEX: Hållbara Textilfibrer från Alger –
Energieffektiv och Cirkulär Innovation"
“ALLGAE: All-algae Textile Fibres”
The projects are led by Chalmers Industriteknik in partnership
with: RISE Research Institutes of Sweden, Houdini Sportswear,
Manatee Biomaterials and MOUNID.
2024 -
2025
Received funding from Vinnova Sweden's Innovation Agency – Innovative Startups, "Algae ink for textiles" 2020-2021
2019
Pre-study, funded by Smart Textiles,
Business Innovation
